Similarweb Ltd. announced that its digital performance estimates for public companies are now available on Bloomberg Terminal’s premium alternative data platform. The integration went live on February 3, 2026, and the announcement was made on February 5, 2026, giving Bloomberg users direct access to Similarweb’s metrics—unique visitors, average visit duration, bounce rate, and page views—within their research workflow.
The move positions Similarweb as a key data provider for institutional investors, allowing analysts to embed online traffic signals into earnings forecasts and peer benchmarking. By embedding its data into Bloomberg’s analytics suite, Similarweb expands its customer base beyond its existing enterprise clients and taps into the high‑value Bloomberg Terminal user community, which is already accustomed to integrating alternative data into their models.
The partnership is a strategic step to monetize Similarweb’s proprietary digital intelligence on a new platform. It aligns with the company’s broader strategy of broadening distribution channels and enhancing the value proposition of its data products to financial professionals. The integration also signals a response to growing demand for alternative data that can provide faster, predictive signals in volatile markets.
Similarweb’s recent financial performance provides context for the partnership. In Q3 2025 the company reported revenue of $71.79 million, slightly below analyst expectations of $71.95 million, but posted an earnings per share of $0.05 that beat estimates. The beat was driven by disciplined cost control and a favorable mix of high‑margin digital analytics contracts, offsetting a modest decline in legacy subscription revenue.
Benjamin Seror, Chief Product Officer and co‑founder, said the inclusion in Bloomberg’s alternative data service “introduces Bloomberg customers to Similarweb data and allows our joint customers to see our most relevant digital signals on company performance alongside other metrics.” Bloomberg’s Global Head of Alternative Data, Richard Lai, added that “online momentum is an important non‑financial indicator of customer growth and company success, making Similarweb’s premium data a significant addition to the multi‑dimensional view of company performance we provide.”
The integration reflects a broader trend of institutional investors seeking alternative data to enhance alpha discovery. By gaining access to real‑time online traffic trends, Bloomberg users can better assess a company’s digital presence, while Similarweb strengthens its competitive moat in the alternative data market and positions itself for incremental subscription revenue on a high‑profile platform.
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