Similarweb Ltd. announced the launch of its Retail Intelligence suite on March 17, 2026, combining its former Shopper Intelligence platform with Cross‑Retail IQ coverage of more than 650 online stores and marketplaces.
The new suite delivers digital shelf analysis that tracks product mix, availability, and pricing in real time, giving clients a unified view of competitive positioning and market trends across the retail e‑commerce landscape.
By extending its analytics into the retail space, Similarweb is positioning itself to capture the growing demand for AI‑driven consumer discovery, marketplace fragmentation, and retail media networks. The integration of Shopper Intelligence and Cross‑Retail IQ provides a single, comprehensive view that can help brands and retailers optimize content, stock, availability, and pricing, thereby opening new revenue opportunities for the company.
Management highlighted the strategic importance of the launch. “Brands need to understand shopper needs, visibility, and retail media investment in the context of AI transforming the industry and retailers operating as marketplaces,” said Marta Sulkiewicz, VP of Emerging Solutions. Ben Kaminski, cofounder and chairman at Essor, added that the suite “provides clarity on category shifts, consumer behavior, and competitor dynamics in a single view.”
The Retail Intelligence suite strengthens Similarweb’s position as a leading provider of comprehensive digital intelligence, broadening its data footprint and setting the stage for future growth in the rapidly evolving e‑commerce ecosystem.
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