SoFi Technologies introduced a fully digital Home Equity Line of Credit (HELOC) that lets members access home equity through a seamless, end‑to‑end process within the SoFi platform. The launch follows a 92% year‑over‑year jump in home loan originations in 2025, with Q3 2025 originations reaching $944.7 million compared to $489.8 million in Q3 2024, underscoring the company’s growing presence in the residential‑lending market.
In tandem with the HELOC, SoFi announced its first Real Estate Advisory Council, bringing together top agents from Compass, Sotheby’s, and Real Broker. The council is designed to provide market insights, shape product features, and offer members exclusive benefits such as waived origination fees and lender credits. By partnering with industry leaders, SoFi aims to enhance member experience and accelerate adoption of its home‑lending products.
The digital HELOC is positioned to capture a larger share of the home‑equity market, with SoFi claiming to be the #1 bank for home‑equity loans. The new offering is expected to drive additional deposit inflows and increase cross‑sell opportunities, strengthening SoFi’s competitive position in the residential‑lending space.
SoFi’s strategy to deepen its banking and lending footprint through technology‑driven solutions reflects a broader industry trend toward fully digital lending products. The partnership with real‑estate agents signals a move toward integrated services that can streamline the home‑buying and refinancing journey for members.
The launch demonstrates SoFi’s commitment to expanding its product suite beyond student‑loan refinancing and personal loans, positioning the company as a comprehensive digital financial services provider.
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