Sonos announced on March 10, 2026 that it would launch two new speakers, the Play and the Era 100 SL, as part of its strategy to expand the core Sonos system. Pre‑orders began on March 10 and the Play will ship on March 31, while the Era 100 SL will be available on March 26.
The Play is priced at $299 and the Era 100 SL at $189. The Play is a versatile, room‑filling speaker that can be used at home or outdoors, featuring a 24‑hour battery and a rugged design. The Era 100 SL is a mic‑free, streamlined model that delivers solid sound on its own and can be added to a larger Sonos system.
Both speakers support Wi‑Fi, Bluetooth, AirPlay 2, and voice assistants, allowing them to integrate seamlessly with Sonos’s 100+ streaming partners. The new models reinforce Sonos’s goal of making it easier for households to start a Sonos system and then grow it over time.
The launch comes as Sonos seeks to rebuild trust after the 2024 app redesign crisis and to capture a $12 billion opportunity within its installed base. In Q1 fiscal 2026, the company reported revenue of $546 million, slightly down 0.9% YoY, but a non‑GAAP EPS of $0.93, a beat of $0.12 over the consensus of $0.81. The beat was driven by strict cost controls that preserved margins despite a modest revenue decline, and by a favorable product mix that increased the share of higher‑margin speakers and system products.
Management highlighted the strong performance, noting that the company’s focus on product innovation and disciplined spending has positioned it for continued growth. CEO Tom Conrad said the company was “off to a good start for Sonos as we make progress toward a return to growth,” while CFO Saori Casey emphasized that the Q1 results “generated more profit in Q1 than we did in all of Fiscal 2025.” The company’s gross margin expanded to 47.5% from 46.5% in the prior year, reflecting improved pricing power and a shift toward higher‑margin product lines.
Investors responded positively to the earnings beat and margin expansion, viewing the new product launch as a catalyst for future revenue growth and a signal that Sonos is regaining momentum after the app crisis.
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