Sony Group announced an expansion of its share‑repurchase program to a total of ¥250 billion, equivalent to about $1.6 billion, raising the maximum number of shares it can buy back from 55 million to 90 million. The new program will run from November 12 2025 through May 14 2026.
The expansion follows a strong Q3 FY2025 earnings report that saw record operating income of ¥515 billion and a 22 % rise in sales to ¥3.7137 billion. Sony’s management used the earnings momentum to raise its full‑year guidance, and the buyback signals confidence in the company’s cash‑flow generation and its commitment to returning capital to shareholders.
The move is part of Sony’s broader capital‑allocation strategy, balancing shareholder returns with future investment needs. By increasing the buyback target, Sony aims to support its share price, improve earnings per share, and maintain flexibility to invest in growth areas such as imaging, sensing, and music segments.
The announcement follows a series of incremental buyback expansions, including a February 5 expansion from ¥100 billion to ¥150 billion. The latest increase to ¥250 billion represents the largest single‑period expansion to date and underscores Sony’s willingness to deploy excess cash in a disciplined manner.
Investors have responded positively to the announcement, interpreting the expansion as a sign of confidence amid concerns about memory price volatility and hardware profitability. The buyback is expected to reinforce Sony’s capital structure and provide a buffer against market volatility.
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