Society Pass Incorporated (NASDAQ: SOPA) and its majority‑owned subsidiary NusaTrip announced a series of new B2B travel‑technology partnerships on February 10 and 11, 2026, that will broaden their hotel and flight inventory, enhance distribution tools, and embed AI‑driven routing and pricing across Southeast Asia and beyond.
The February 11 deals include Qi You Ji Network Technology, a leading Chinese hotel‑distribution platform, and Tourmind Corp, a wholesale‑technology provider. On February 10, NusaTrip partnered with TripNinja, a Canadian itinerary‑optimization firm, and Travel Prologue, a Singapore‑based travel‑tech solutions provider. The earliest announcement, on February 9, added Huizhi International Tourism Development, a Chinese wholesaler of overseas hotel inventory, to the portfolio. Each partner brings a distinct capability: Qi You Ji supplies real‑time API access to Chinese hotel inventory; TripNinja offers AI‑based itinerary optimization; Travel Prologue delivers B2B distribution tools; Tourmind provides wholesale‑technology infrastructure; and Huizhi expands overseas hotel content.
These alliances are designed to accelerate NusaTrip’s growth without the capital intensity of building new distribution networks from scratch. By integrating partner APIs, the company can offer travel agencies, tour operators, and corporate clients a wider selection of competitively priced inventory and more efficient booking workflows. The AI‑driven routing and pricing modules are expected to improve margin performance by reducing manual intervention and enabling dynamic pricing, while the expanded inventory base positions NusaTrip to capture higher‑margin B2B revenue streams in key Southeast Asian markets.
CEO Anson Neo said the collaborations “underscore our commitment to advancing technology in the travel wholesale and B2B segment.” He added that the AI integration “will help travel partners access tools to support their growth and improve operations.” CEO Raynauld Liang echoed this sentiment, noting that the deals “support our goal of leveraging advanced technology to address challenges in travel distribution” and that the expanded hotel portfolio “will contribute positively to NusaTrip’s business and operations in 2026.”
Investors reacted negatively to the announcements, with market sentiment turning cautious despite the strategic benefits. The partnerships signal a clear shift toward a more technology‑centric, partner‑driven growth model, but the immediate market response suggests that investors are weighing the potential dilution of short‑term earnings against the long‑term expansion of distribution capabilities.
Overall, the multi‑partner strategy positions Society Pass and NusaTrip to strengthen their competitive stance in the travel‑tech ecosystem, broaden their inventory, and leverage AI to improve operational efficiency. The announced deals are expected to drive future revenue growth and margin expansion as the company scales its platform and deepens its B2B relationships across the region.
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