SoundHound AI announced that it will extend its partnership with Five Guys, the iconic burger‑chain, to deploy its AI‑powered ordering agents at additional franchise locations. The expansion builds on the original rollout that has already processed more than one million customer interactions across existing Five Guys sites, and it will allow franchisees to offer the solution to new restaurants, improving order accuracy and freeing staff to focus on food preparation during peak periods.
The AI ordering system, which uses voice and conversational interfaces, handles 100 % of phone orders for participating locations. By automating order intake, the technology reduces busy‑signal incidents and shortens hold times, thereby enhancing the customer experience. SoundHound’s data shows that the system has already increased order throughput by an average of 12 % in pilot sites, a figure that management expects to replicate as the solution rolls out to more restaurants.
SoundHound’s broader financial picture underscores the strategic importance of this deal. The company reported Q3 2025 revenue of $42 million, up 68 % year‑over‑year, and a net loss of $109 million, a 402 % increase from the prior year. Management has raised its 2025 revenue outlook to $165–$180 million and expects to reach breakeven profitability by the end of 2025. The Five Guys partnership is part of a broader push to monetize the Amelia 7 agentic AI platform and to accelerate adoption in the restaurant sector, a market that is increasingly turning to AI to mitigate labor shortages and improve operational efficiency.
Five Guys CIO Zerrick Pearson said the new agreement “has made a real impact on both our customers and our team,” noting that the ordering solution can handle every order even during the busiest times. SoundHound Chief Product Officer James Hom described Five Guys as a “forward‑thinking partner that continues to raise the bar on what the ordering experience can be,” highlighting the company’s confidence in the scalability of its technology.
The announcement was met with a modest market reaction; shares of SoundHound fell 0.4 % on the day of the announcement. Analysts noted that while the partnership is a positive development, investors remain focused on the company’s path to profitability and the impact of its recent $60 million acquisition of Interactions, which has increased operating expenses but is expected to drive long‑term growth.
The expansion signals SoundHound’s intent to deepen its footprint in a high‑traffic, high‑margin segment of the restaurant industry. By extending the AI ordering solution to more Five Guys locations, the company is positioning itself to capture a larger share of the growing conversational‑AI market, while also demonstrating the scalability of its platform to other fast‑casual chains. The deal aligns with SoundHound’s strategy to accelerate revenue growth, improve margin performance through higher‑margin enterprise contracts, and ultimately achieve profitability as it scales its technology across new verticals.
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