Sphere Entertainment Co. (SPHR) announced an expansion of its seasonal collaboration with AMC Global Media that will run throughout December 2026. The new partnership integrates Sphere’s “Sphere of Cheer” holiday celebration with AMC’s “Best Christmas Ever” programming, creating a month‑long holiday experience that spans the Exosphere LED screen and AMC’s linear, digital, and streaming platforms.
The deal includes branded activations on the Exosphere, custom content produced by Sphere Studios, and cross‑platform amplification across AMC’s networks and streaming services. By combining Sphere’s immersive venue technology with AMC’s high‑viewership holiday programming, the partnership is designed to attract new audiences, increase sponsorship opportunities, and generate additional advertising revenue for both companies.
This collaboration extends Sphere’s content reach beyond its Las Vegas venue, leveraging AMC’s national audience to drive brand exposure and potential sponsorship deals. It also positions Sphere to capitalize on the high‑engagement holiday season, reinforcing its strategy of pairing immersive experiences with popular media franchises to create new revenue streams and strengthen its competitive moat in the entertainment industry.
Management emphasized the strategic fit of the partnership. CEO James L. Dolan said, “The Wizard of Oz at Sphere, which is the best example to‑date of experiential storytelling in this new medium, has been met with strong consumer demand. Looking ahead, we believe our Company is well positioned for long‑term growth as we continue to execute on our global vision for Sphere.”
The partnership is part of Sphere’s broader expansion plan, which includes a second venue in Abu Dhabi and a smaller‑scale model for National Harbor, Maryland. By extending its brand into a national media partnership, Sphere aims to replicate the success of its Las Vegas venue in new markets and diversify its revenue base beyond ticket sales and venue‑specific advertising.
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