Universal Music to Sell 50% of Spotify Stake and Double Share Buyback Program

SPOT
April 29, 2026

Universal Music Group announced that it will divest half of its equity stake in Spotify and will double its share‑repurchase program to €1 billion, with an additional €500 million buyback already underway. The move is intended to monetize the investment and enhance shareholder returns while maintaining a commitment to share buybacks.

The 50% stake is valued at roughly $1.4 billion (€1.2 billion) based on Spotify’s closing price on April 28, 2026. The proceeds will be used to fund the expanded buyback and to support UMG’s broader capital‑allocation strategy, which includes a policy to share a portion of the sale proceeds with artists, a practice that began in 2018 and was reinforced by high‑profile artists such as Taylor Swift.

The announcement comes amid Bill Ackman’s $64.4 billion takeover bid for UMG, which also proposes liquidating the Spotify stake to finance the purchase. UMG’s board is reviewing the bid, and the stake sale is part of the company’s broader strategy to reduce its exposure to Spotify while still benefiting from the investment’s upside. The company also highlighted that its shares are undervalued, a view that underpins the decision to increase the buyback program.

Spotify reported its Q1 2026 earnings on April 28, 2026. The company posted a GAAP earnings per share of $3.45, beating the consensus estimate of $3.72 by $0.27. Revenue reached €4.53 billion (about $5.3 billion), slightly below the $5.36 billion estimate, a miss of $60 million. Gross margin expanded to a record 33%, driven by higher podcasting and audiobook revenue and cost discipline. Management cited strong premium subscriber growth and pricing power as key drivers of the earnings beat, while noting that ad‑supported revenue growth slowed to 3% year‑over‑year due to a transition to a new ad stack.

Following the earnings release, Spotify’s shares fell 10–14% in pre‑market trading, a reaction largely attributed to the company’s weaker‑than‑expected operating‑income guidance for Q2 2026. The guidance signaled concerns about near‑term profitability and slower subscriber growth, which outweighed the positive earnings beat. UMG’s stock reaction was not reported in the fact‑check, but the stake sale and buyback expansion are expected to support its share price over the long term.

The combined effect of selling half its Spotify stake and doubling its buyback program positions UMG to return more capital to shareholders while reducing its direct financial tie to Spotify. The move also signals confidence in UMG’s own valuation and a strategic shift toward a more diversified capital‑allocation approach. For Spotify, the stake sale will reduce UMG’s influence over governance, potentially altering board representation and voting power, while the earnings beat and margin expansion underscore the company’s continued focus on premium growth and cost control, even as it navigates headwinds in ad‑supported revenue and forward guidance.

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