Sprout Social announced on February 18 2026 that it has added a suite of AI‑powered features to its platform, including a new creator‑management tool called Recruit and the Trellis Monitoring Agent for NewsWhip. The company also expanded its partnership with Reddit, enabling brands to engage more deeply in the community‑driven “answer engine” era. These additions position Sprout to capture value from the growing demand for authentic, AI‑enhanced content that feeds both consumers and AI search engines.
Recruit is an AI‑powered tool that helps brands identify, manage, and collaborate with creators across social channels. It builds on the Sprout AI platform launched in November 2025, which provides real‑time insights and predictive analytics to guide marketing decisions. By automating creator discovery and workflow, Recruit allows agencies and brands to scale influencer programs while maintaining tighter control over brand voice and performance metrics.
The Trellis Monitoring Agent delivers real‑time media intelligence by integrating NewsWhip’s predictive analytics technology. Sprout acquired NewsWhip on July 30 2025, and the agent surfaces emerging stories with structured updates that help clients stay ahead of trending conversations. The combination of AI‑driven content analysis and real‑time data feeds creates a data‑rich layer that can drive higher customer retention and upsell opportunities.
The expanded Reddit partnership builds on a prior 2024 collaboration and gives Sprout a foothold in a high‑trust community that is increasingly cited by answer engines. By enabling brands to engage more deeply within Reddit’s ecosystem, Sprout opens a new revenue stream in the creator‑marketing segment and strengthens its position in the answer‑engine era, where authentic community participation is a key ranking factor.
Management emphasized the strategic importance of these moves. Chief Marketing Officer Scott Morris said, “We are seeing fundamental shifts in how discovery works. Visibility is no longer driven by keywords or rankings, but by participation in credible conversations that people trust.” He added, “Sprout AI changes all of that. It’s like having a tireless strategist at your side, leveraging social intelligence to pull instant, clear insights to drive customer‑centered campaigns and inform critical business decisions. This is the unlocking brands need to help social become the fuel for competitive market leadership.” Chief Executive Officer Ryan Barretto noted, “Our team delivered strong results in the first quarter, highlighted by 13% revenue growth, a 21% increase in cRPO, and profitability expansion. We remain focused on winning in the enterprise, deepening customer adoption, scaling through partnerships, and driving expansion within accounts. With the rapid shift toward social as a primary channel for discovery and engagement, we believe our investments in customer care, AI, and influencer marketing uniquely position us to lead brands through this transformation.”
These product launches broaden Sprout’s portfolio beyond publishing and engagement, adding a data‑rich, AI‑driven layer that can drive higher customer retention and upsell opportunities. The expanded Reddit partnership and the AI‑powered tools reinforce Sprout’s strategy to become a mission‑critical platform for enterprise customers, supporting higher‑margin add‑ons and strengthening its competitive edge against broader‑scope rivals such as Hootsuite and Sprinklr. The company’s Q1 2025 results—13% revenue growth to $109.3 million, a 21% increase in current remaining performance obligations to $255.8 million, and guidance for Q2 2025 revenue of $110.4–$111.2 million—demonstrate the financial momentum that underpins these strategic investments.
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