SRx Health Solutions announced a new $18 million allocation to its digital‑asset treasury strategy, bringing the company’s total cryptocurrency holdings to $28 million after an initial $10 million investment in December 2025.
The move is part of the Gen2 treasury model that SRx adopted following its December 2025 acquisition of EMJ Crypto Technologies, a $55 million all‑stock deal expected to close in Q1 2026.
By purchasing Bitcoin and Ethereum, SRx is diversifying its crypto exposure while positioning itself to benefit from the long‑term upside of the two largest digital assets, a strategy designed to preserve optionality and generate risk‑adjusted returns for shareholders.
Management emphasized that the digital‑asset strategy does not impact the company’s core healthcare and pet‑wellness operations and is intended to complement existing revenue streams.
SRx has faced profitability challenges and a stockholder‑equity deficiency that prompted a NYSE compliance notice, but it regained compliance on January 7 2026, underscoring the importance of the new treasury strategy for financial stability.
The allocation signals a significant shift in SRx’s capital‑allocation philosophy, leveraging quantitative models and AI‑driven risk controls to manage a multi‑asset digital treasury and reflecting confidence in the long‑term upside of Bitcoin and Ethereum.
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