The E.W. Scripps Company launched the Scripps Sports Network (SSN) on March 24 2026. SSN is a 24‑hour, free, ad‑supported streaming channel that streams live sports, original series, and documentaries. The channel is available on major platforms such as Roku, Amazon Fire TV, Google TV, Xumo, and Plex, with additional partners planned for the near future.
Scripps is expanding its sports footprint beyond its existing over‑the‑air and cable networks. The launch is part of a broader strategy to capture the growing FAST (free ad‑supported streaming television) audience and to monetize its extensive sports rights library, with a particular focus on women’s sports such as the WNBA, NWSL, and PWHL.
The FAST market is expanding rapidly, with projections of $17 billion in global revenue by 2029 and $7.75 billion in the U.S. in 2024. By late 2025, more than 1,300 FAST channels are expected to be live in the U.S. The SSN launch positions Scripps to tap into this growth and to offer a dedicated sports platform that can attract advertisers seeking free, premium content.
"In today's fragmented sports media landscape, Scripps Sports Network is meeting the moment as a reliable, easy‑to‑access home for passionate fans,” said Keisha Taylor Starr, general manager of Scripps Networks and Scripps chief marketing officer. “We are delivering what viewers want and advertisers need: premium sports content, live games, compelling personalities and year‑round programming that's freely accessible to streaming audiences.” Brian Lawlor, president of Scripps Sports, added, "Our recent live sports streaming growth tells us that fans are hungry for more. A dedicated 24/7 sports FAST channel allows us to further leverage our existing sports rights, create a platform for emerging league partnerships and grow our position in sports, particularly women's sports, all while serving fans and marketing partners year‑round." Chief Revenue Officer Brian Norris emphasized the value of free premium content, noting, "Consumers are exhausted by subscription. Pricing continues to rise, and the paywalls keep multiplying. In that environment, the content you can access without friction, live sports, trusted news, original entertainment, becomes the scarce commodity. And scarce is what becomes valuable. This is why we're launching a new streaming channel built around that insight."
revised_sentiment_rating":2} }
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.