Shutterstock announced the launch of its AI Video Generator on April 15, 2026, unveiling a unified platform that blends the company’s extensive content library with leading text‑to‑video and image‑to‑video models from Google and Runway to produce commercial‑ready video assets.
The new tool lets users start from a text prompt, animate a static image, or evolve existing brand assets, and it offers multiple licensing options that give customers confidence in the legal use of the generated content. While Shutterstock positions the platform as commercially licensable, some reports indicate that licensing for all generated videos is not yet available and the tool is primarily intended for ideation and previsualization.
Paul Teall, Vice President of Marketplace Strategy, said, "Our customers trust Shutterstock's AI image tools to deliver usable results, and with this launch, we're extending that trust to video with a new tool designed to deliver impact for all our customers." He added that the platform includes two free generations, allowing customers to quickly experience the power of AI video generation in a solution built for commercial use.
The launch expands Shutterstock’s AI strategy beyond image generation, addressing the growing demand for video content. By integrating models from Google and Runway, Shutterstock leverages its existing licensing framework to offer a legally sound, commercially viable AI video solution that differentiates it from competitors such as OpenAI’s Sora and Synthesia.
The AI Video Generator targets creative professionals, marketing teams, and businesses looking to ideate, produce, and deploy video content more efficiently. Potential use cases include storyboarding, social media content, marketing campaigns, and general video asset creation, positioning Shutterstock to capture a share of the projected multi‑billion‑dollar AI video market driven by the increasing share of video traffic on the internet.
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