Latham Group, Inc. (SWIM) debuted at the 2026 International Builders’ Show (IBS) on February 17, 2026, where it showcased a slate of new products and programs aimed at homebuilders and homeowners.
The company introduced two new plunge pool models—an 8‑foot by 14‑foot and a 10‑foot by 20‑foot design—featuring swim‑up seating and slip‑resistant steps. It also rolled out its latest vinyl liner collections, including Borderless, Traditional, and TrueStone lines, and announced two compact vinyl‑liner pool spas that combine a spillover spa with a gel‑coat fiberglass pool body.
Latham’s 70th anniversary underscores its long‑standing presence in the market, and the company’s Q3 2025 results showed net sales growth of 7.6% year‑over‑year with an adjusted EBITDA margin of 23.7%. The new Homebuilder Preferred Partnership Program (HPPP) and Model Home Pilot are designed to deepen dealer relationships, provide builders with integrated design, sales, and installation support, and create recurring revenue streams that reinforce the company’s competitive moat in the fiberglass pool market.
The product launches address the growing demand for resort‑style, space‑efficient backyard features, positioning Latham to capture a larger share of the homebuilder market. By expanding its direct‑to‑consumer marketing strategy and offering bundled solutions, the company aims to strengthen its market position and drive future growth.
Latham will release its Q4 and full‑year 2025 financial results on March 3, 2026, providing further insight into the impact of these new initiatives on the company’s financial performance.
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