AT&T announced on March 13, 2026 that it is adding three new tiers to its Unlimited Your Way® wireless portfolio. The refreshed lineup introduces a mix‑and‑match capability that lets customers pair different plan tiers across multiple lines, allowing families and small businesses to tailor service to each line’s usage without paying for unused data.
The entry‑level tier, AT&T Value 2.0SM, offers unlimited talk, text and data in the U.S., Canada and Mexico, along with the company’s ActiveArmor® security. The announcement did not disclose the names or pricing of the other two tiers, but the mix‑and‑match feature is designed to let customers combine the Value tier with higher‑tier plans to match high‑usage lines with lower‑cost options.
AT&T’s move is aimed at reducing churn and increasing average revenue per user by giving customers more control over their plan mix. Jenifer Robertson, executive vice president and general manager of Mass Markets, said the company is responding to customer demand for simple, value‑focused plans. The mix‑and‑match capability differentiates AT&T from rivals such as T‑Mobile, which does not offer the same level of cross‑line flexibility.
The plan refresh follows AT&T’s 2020 Unlimited Your Way program and aligns with the company’s broader convergence strategy that bundles wireless, fiber and internet services. By leveraging its extensive 5G and fiber network, AT&T hopes to attract and retain profitable customers while driving incremental revenue from the new plan options.
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