AT&T introduced OneConnect on March 31, 2026, a single‑subscription plan that merges its wireless and home‑internet services into one flat monthly price. The bundle is designed to simplify billing and deliver a seamless connectivity experience across smartphones, tablets, wearables, and home broadband.
OneConnect is available in three tiers: Individual at $90, Duo at $120, and Family at $225. Customers can sign up in under five minutes, but the service is initially limited to new AT&T customers in select fiber‑eligible locations and requires users to bring their own eSIM‑compatible, unlocked devices. The plan includes an unlimited wireless component that offers priority data and mobile‑hotspot usage, ensuring consistent performance across all devices.
The bundle leverages AT&T’s extensive fiber and 5G networks, allowing subscribers to enjoy high‑speed internet at home and on the go under one predictable bill. AT&T cites that 72% of customers prefer a single bill for all connectivity needs, positioning OneConnect as a response to consumer demand for simplicity and cost transparency.
OneConnect is a key element of AT&T’s broader convergence strategy, which aims to increase customer stickiness, raise average revenue per user, and create new cross‑sell opportunities. By bundling services, AT&T seeks to boost its convergence rate—targeting 50% in the medium term—and to compete more effectively against cable companies that offer bundled packages. The strategy also supports AT&T’s goal of expanding its fiber footprint to 40 million locations by the end of 2026 and of driving higher lifetime values for customers who use both fiber and wireless services, which are reported to be more than 15% greater than for standalone customers.
Management highlighted the strategic importance of the launch. Jenifer Robertson, AT&T’s EVP and GM for Mass Markets, said, "There's only one internet, why buy it twice?" CEO John Stankey noted that converged penetration continues to climb, with more than four in ten AT&T fiber households now subscribing to mobility services, and that accounts with both fiber and wireless services have lifetime values that exceed those of standalone customers by over 15%. AT&T spokesperson Chrissy Murray added that the company is testing and refining additional features based on customer feedback and will roll out enhancements in stages as performance is confirmed.
KeyBanc raised its price target for AT&T to $36 from $30, maintaining an Overweight rating. The upgrade was driven by the firm’s positive outlook on AT&T’s new business segments and anticipated wireless service revenue growth, reflecting confidence in the company’s convergence strategy and the potential upside of the OneConnect bundle.
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