Taboola announced the launch of Realize+, an agentic artificial‑intelligence system that extends its existing Realize performance‑advertising platform. The new system automatically makes and executes campaign decisions, allowing advertisers to shift budget in real time and reduce manual effort.
Realize+ introduces a cost‑per‑click pricing model for display and social ads, aligning Taboola’s incentives with advertiser success. The platform’s AI evaluates thousands of signals, learns from patterns across the entire ecosystem, and makes decisions continuously on behalf of advertisers, thereby increasing efficiency and scalability.
The launch also opens the platform to Claude Skills, Anthropic’s conversational AI framework. Agencies can now use a conversational front door for campaign setup and optimization, lowering friction for clients already working within AI‑native workflows.
Strategically, Realize+ marks Taboola’s move beyond native advertising into full‑funnel performance marketing. By offering automated, agentic solutions, Taboola aims to compete more directly with demand‑side platforms and walled‑garden ecosystems, potentially capturing a larger share of the open‑web performance market.
"We’re entering an era where advertising is shifting from manual optimization to fully agentic systems. With Realize+, we’re building intelligent agents that operate continuously on behalf of advertisers – evaluating strategies across thousands of signals, learning from patterns across the entire ecosystem, and making decisions in real time," said CEO Adam Singolda. "For years, advertisers have hit a ceiling when trying to scale performance beyond search and social. With Realize+, we’re removing that barrier."
Realize+ is currently in beta, with phase 2 slated to expand in Q2 2026. The launch is a material development that could drive future revenue growth and strengthen Taboola’s market position as it seeks to broaden its performance‑advertising footprint.
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