Truist Wealth, the private‑wealth arm of Truist Financial Corporation, has expanded its product suite to include two spot Bitcoin exchange‑traded funds—Fidelity’s Wise Origin Bitcoin Fund (FBTC) and BlackRock’s iShares Bitcoin Trust (IBIT). The move gives high‑net‑worth clients a regulated, brokerage‑style vehicle to gain exposure to Bitcoin without holding the underlying cryptocurrency.
Spot Bitcoin ETFs received SEC approval in January 2024, and Fidelity and BlackRock have become the most heavily invested funds in the space. Truist’s launch follows a broader industry trend in which traditional wealth‑management firms are adding crypto products to meet growing client demand for diversified, compliant investment options.
The new offerings are part of Truist’s digital‑asset strategy, which includes a partnership with InvestCloud announced in December 2025 to enhance its digital wealth platform. “Clients are increasingly exploring digital assets as part of a diversified investment strategy,” said Brian Dowhower, Head of Truist Wealth. “We balance strong client interest with prudent safeguards, ensuring any expansion of digital‑asset offerings occurs thoughtfully and in alignment with our purpose‑driven wealth experience and commitments to deliver client care and fulfill regulatory expectations.” Leah Wehinger, Head of Investment Advice and Solutions, added, “Our integrated approach to portfolio management provides a wide range of options, from traditional to alternative investments to help meet the diverse needs of our clients.”
Truist’s Q4 2025 earnings, reported on January 21, 2026, showed a mixed performance: an earnings‑per‑share beat but a revenue miss. The addition of spot Bitcoin ETFs is intended to diversify the firm’s fee‑income base and help offset the revenue shortfall by tapping a growing asset‑class that attracts sophisticated investors. Management’s emphasis on safeguards and integrated portfolio design signals a cautious yet opportunistic approach to expanding its digital‑asset footprint.
The launch comes amid a wave of institutions adding spot Bitcoin ETFs, positioning Truist to compete more aggressively in the digital‑asset arena and potentially attract new high‑value clients while strengthening cross‑sell opportunities across its consumer, wholesale, and insurance businesses.
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