Target announced a comprehensive plan to add more than 30 new stores in 2026, with a long‑term goal of 300 additional locations by 2035. The rollout includes seven new stores slated to open in March 2026 across California, New Jersey, North Carolina, Missouri, and Texas, and five of those new sites will be larger than the company’s average store size, reflecting a shift toward a “stores‑as‑hubs” model that supports e‑commerce fulfillment.
In tandem with the expansion, Target is restructuring its corporate organization. About 500 corporate and regional positions will be eliminated, and the company has named Lisa Roath as its new Chief Operating Officer and Cara Sylvester as its new Chief Merchandising Officer, effective February 15 2026. The changes also see the departure of Chief Commercial Officer Rick Gomez and the retirement of former Chief Merchandising Officer Jill Sando, while an external search for a Chief Guest Experience and Marketing Officer is underway.
The larger store format is intended to increase inventory capacity and streamline the fulfillment of online orders, aligning with Target’s “built‑to‑fulfill” strategy that designates specific stores for high‑volume e‑commerce pick‑up and delivery. By expanding its physical footprint while tightening its corporate structure, Target aims to accelerate growth and improve operational efficiency across both in‑store and digital channels.
Management emphasized the strategic intent behind the moves. CEO Michael Fiddelke said, "It's the start of a new chapter for Target and we're moving quickly to take action against our priorities that will drive growth within our business. These leadership changes align the right talent and expertise with key roles and simplify our structure so we can advance our strategy with greater speed, clarity and accountability." Chief Stores Officer Adrienne Costanzo added, "Our continued commitment to opening new stores is really about showing up for our guests and our communities — and it starts with our incredible store team members. These new stores give our teams the tools and environments to bring our merchandising strengths to life, create easier and more inspiring shopping experience and use technology to move smarter and faster every day."
Analysts have responded positively to the leadership overhaul, noting that the appointments and corporate streamlining are expected to improve execution and strategic momentum. The company has also reaffirmed its Q4 and full‑year 2025 financial guidance, signaling confidence in its growth trajectory despite the broader retail headwinds.
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