Tian Ruixiang Holdings Ltd. (NASDAQ: TIRX) announced that it has doubled its planned Bitcoin injection from 15,000 to 30,000 BTC, a move that raises the company’s digital‑asset balance to a value of more than $2 billion at current market prices. The increase is being executed in partnership with a global digital‑asset investor, providing the company with a highly liquid, market‑price‑based asset that can be liquidated quickly if needed.
The announcement comes amid a broader strategic pivot toward artificial intelligence and cryptocurrency. Tian Ruixiang’s core insurance brokerage business has been under pressure, with revenue growth of 158.74% in fiscal year 2024 but a loss of $3.99 million, up 62.5% from the prior year. The company’s stock price has fallen below $1 per share, prompting a Nasdaq delisting notification on January 20, 2026. To address the bid‑price deficiency, shareholders approved a 1‑for‑50 reverse stock split on February 17, 2026, expected to take effect in early March.
The $2 billion in Bitcoin holdings is intended to bolster Tian Ruixiang’s balance sheet, providing liquidity that can support technology and expansion initiatives while also helping the company meet regulatory capital requirements. The move signals a significant shift in capital allocation, but the company still faces substantial losses and liquidity constraints from its core operations.
In addition to the Bitcoin injection, Tian Ruixiang is in advanced discussions for a business combination with a leading Asia‑Pacific InsurTech leader, indicating a potential broader transformation beyond digital assets. The company’s recent Nasdaq delisting notification and reverse split underscore the urgency of the strategic shift and the need to restore investor confidence.
CEO Baohai Xu said, "While others retreat during market turbulence, we are doubling down to dominate the next era of innovation. This historic 30,000 BTC injection is not just a vote of confidence—it's a declaration of war on the status quo." The statement reflects the company’s aggressive stance on leveraging market volatility to reposition itself at the intersection of AI and cryptocurrency.
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