Tilray Brands’ SweetWater Brewing Company introduced Livin’ Salty, a 5% ABV salt‑and‑lime lager, as part of its product lineup. The beer is a collaboration with the coastal lifestyle brand Salt Life and is positioned as an easy‑drinking, refreshing option for summer consumers.
Livin’ Salty will be sold in 6‑pack and 15‑pack cases and will be available on tap at SweetWater’s Atlanta taproom, Salt Life Food Shacks, and nationwide retail outlets. The launch expands SweetWater’s portfolio and adds a new flavor profile that leverages the growing consumer interest in flavored and low‑ABV craft beers.
The introduction of Livin’ Salty is a notable operational milestone for Tilray’s beverage segment, which has faced margin pressure. By adding a new product that taps into the summer market and a partnership with a recognized lifestyle brand, Tilray aims to drive incremental sales and strengthen its presence in the competitive craft beer space.
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