Toll Brothers has unveiled its newest luxury development, Haven at Palm Valley, a 20‑home enclave located at 62 Palm Spring Cove in Ponte Vedra, Florida. The builder says site work is underway and homes, each exceeding 3,900 square feet and priced from $1.5 million, will go on sale in spring 2026.
The launch comes as Toll Brothers reports a strong fiscal 2025, with revenue of $3.42 billion and a gross margin of 27.3 percent. The company added 9 percent more communities during the year, underscoring its focus on expanding its high‑margin luxury portfolio.
Ponte Vedra was chosen for its proximity to beaches, the world‑renowned TPC Sawgrass and top‑rated schools, creating a premium lifestyle that appeals to affluent buyers. The new community adds a high‑margin product that aligns with Toll Brothers’ strategy to capture a segment less sensitive to affordability headwinds.
In a market where builders such as Lennar and D.R. Horton concentrate on entry‑level and mass‑market homes, Toll Brothers’ emphasis on luxury and design differentiates it. The Haven at Palm Valley development reinforces the company’s competitive edge in North Florida’s upscale segment.
Douglas C. Yearley Jr., chairman and chief executive officer, said the launch demonstrates the company’s confidence in the luxury home market and its ability to deliver premium products in desirable locations. He highlighted the firm’s strong margin profile and disciplined cost management as key enablers of continued investment in high‑value projects.
By adding a 20‑home, high‑margin community, Toll Brothers is positioning itself to capture a share of the resilient luxury segment while maintaining its overall margin strength. The development is expected to contribute to the company’s revenue growth and support its broader strategy of expanding in high‑potential markets.
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