Toll Brothers announced the release of the final condominium building in its New Talley Station community in Decatur, Georgia, on February 27, 2026. The new tower, positioned adjacent to East Decatur Station and within walking distance of Talley Street Upper Elementary, Emory University, and MARTA access, will offer luxury units with starting prices in the low $400,000s.
The announcement follows a robust Q1 2026 earnings report in which Toll Brothers beat expectations on both revenue and earnings. The company reported earnings per diluted share of $2.19, surpassing the Zacks consensus estimate of $2.05 by 6.8% and representing a 25% increase from the prior year’s first quarter. Homebuilding revenue rose to $1.85 billion, exceeding the guidance midpoint by roughly $24 million, while total revenues reached $2.15 billion, outpacing the consensus of $1.84 billion. Adjusted gross margin expanded to 26.5%, 25 basis points above guidance, and SG&A margin improved to 13.9%, 30 basis points above expectations. The company signed 2,303 net contracts for $2.4 billion, flat in unit count but up 3% in dollar terms, driven by a higher average sales price of $1,033,000.
In the broader Atlanta‑Decatur condominium market, inventory remains tight and demand for luxury units remains resilient. Comparable sales in the region have shown a modest uptick in average prices, and the New Talley Station project is positioned to capture a segment of buyers seeking upscale amenities and convenient transit access. The final building’s release is expected to reinforce Toll Brothers’ market share in this high‑margin segment, especially as the company continues to exit its multi‑family portfolio and focus on luxury single‑family and condominium developments.
Earlier phases of New Talley Station were launched in 2023 and 2024, with each phase achieving strong sales velocity and maintaining pricing momentum. The first phase, released in late 2023, sold out within weeks, while the second phase, launched in mid‑2024, saw a 15% increase in average unit price compared to the first phase. These results demonstrate a consistent demand trajectory that supports the final building’s projected sales targets, although specific sales projections for the new tower were not disclosed in the announcement.
Strategically, the final building release aligns with Toll Brothers’ broader focus on luxury housing and its recent leadership transition, with Karl Mistry slated to become CEO on March 30, 2026. The company’s land holdings, totaling approximately 75,000 lots, and its strong backlog position it to sustain growth in the luxury segment. The announcement also follows the company’s decision to exit the multi‑family business, underscoring a shift toward higher‑margin residential projects.
The release of the final building at New Talley Station marks a significant milestone for Toll Brothers, reinforcing its position in the luxury condominium market and reflecting the company’s successful execution in Q1 2026. The combination of strong earnings, robust contract activity, and a focused development strategy positions Toll Brothers to capitalize on continued demand for upscale housing in the Atlanta region.
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