TPG Inc. announced the launch of Third Wave Insurance, a new retail insurance brokerage platform, on January 29 2026. The platform will be led by founder and CEO Brian Bair and will partner with long‑established brokerage Palmer & Cay, which will operate under its brand as the flagship retail business.
The partnership combines TPG’s capital and operational expertise with Palmer & Cay’s client‑focused culture. Founded in 1868, Palmer & Cay has a multi‑generational legacy and a strong reputation for service. TPG’s investment is part of its broader strategy to incubate and scale new platforms in growing markets.
Management emphasized the strategic intent behind the launch. BJ Loessberg, a Business Unit Partner at TPG Growth, said the partnership would “build on Palmer & Cay’s momentum and scale the platform.” Brian Bair highlighted the technology wave transforming the brokerage space, while Jack Cay noted that the alliance would allow Palmer & Cay to invest further in people, resources, and technology to serve clients better.
While the announcement did not disclose specific financial terms, the move signals TPG’s confidence in the retail insurance distribution market, which is described as crowded but ripe for technology‑enabled consolidation. The partnership positions Third Wave Insurance to expand across the southeastern United States and beyond, leveraging TPG’s capital to accelerate growth and Palmer & Cay’s established client base to drive adoption.
The launch marks a significant milestone for TPG, adding a new platform to its portfolio of alternative asset investments and reinforcing its focus on innovation‑led growth. The collaboration is expected to create a technology‑enabled, highly professionalized brokerage that can scale efficiently while maintaining a client‑first culture.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.