Tri Pointe Homes announced the launch of its LivingWell wellness concept, a new premium home line that integrates holistic design and health‑focused features into every aspect of construction. The first model, a 7,772‑square‑foot estate, will be built in The Pavilions at Holladay Hills in Holladay, Utah, and will include six bedrooms, nine bathrooms, a four‑bay garage, and a carriage home designed for multigenerational living.
The estate will feature a private interior courtyard, a pool, spa, orchard, and a pet wellness station, while the interior will be optimized for natural light, circadian‑friendly lighting, advanced HVAC and air‑filtration systems, and pre‑wired smart‑home controls. These elements build on Tri Pointe’s existing LivingSmart program and elevate the company’s focus on wellness, positioning the home as a “whole‑home wellness” experience for move‑up buyers seeking premium, health‑oriented living.
Tri Pointe’s move into the Wellness segment reflects a strategic push toward higher‑margin, differentiated products. The company’s Q2 2025 revenue of $879.8 million and net income of $60.7 million illustrate the financial backdrop against which the new concept is introduced. By targeting a higher‑margin segment and expanding into the fast‑growing Utah market, Tri Pointe aims to sustain its premium brand positioning while meeting rising buyer demand for wellness features.
President and COO Tom Mitchell said the LivingWell concept “represents the next step in our evolution, bringing together architecture, design, materials, and systems in a more integrated and design‑forward approach to whole‑home wellness.” The collaboration with Emmy‑winning designer Bobby Berk further enhances the appeal of the new homes and signals Tri Pointe’s commitment to lifestyle‑driven innovation.
The launch of LivingWell is expected to broaden Tri Pointe’s product mix, create a new revenue stream, and reinforce the company’s strategy to capture higher‑margin opportunities in growth markets. By offering a wellness‑centric premium home, Tri Pointe positions itself to differentiate from competitors and respond to the broader industry trend toward health‑focused living environments.
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