Trex Company, Inc. announced that its Refuge™ PVC Decking line will be made available in the Northeast United States beginning in late March. The line, first launched in January 2026, is a low‑maintenance, heat‑mitigating product that resists fading, staining and scratching. It is available in two colors—Point Reyes and Martis Valley—and meets ASTM E84 Class A Flame Spread and IWUIC ASTM E2768 Ignition Resistance standards, addressing the strict fire‑safety codes that drive demand in the region.
The expansion targets a segment of consumers and contractors who prefer PVC over composite decking. By entering the Northeast, Trex aims to capture market share in a region where fire‑safety requirements and aesthetic preferences favor PVC. The move also positions Trex against competitors such as AZEK’s TimberTech, Fiberon, MoistureShield and Deckorators, all of whom offer PVC options. The company’s strategy is to diversify its decking mix and meet regional differences while growing its core business.
Senior Vice President of Marketing Jodi Lee said, "Wood‑poly composite decking continues to represent the largest share of wood‑alternative decking throughout the country, but we know there are consumers and contractors, particularly in the northeast, who use PVC. We are thrilled to serve that incremental market with a product that provides the combination of aesthetic beauty and performance‑engineering that consumers have come to expect from Trex." Incoming CEO Adam Zambanini added, "As we did with the strategic expansion of our railing product portfolio, we have identified an opportunity to satisfy regional differences while growing our core business."
Financially, Trex reported full‑year 2025 net sales of $1.17 billion, a 2% increase from 2024, and net income of $190 million versus $238 million in 2024. Q4 2025 net sales were $161 million, down 4% YoY, with net income of $2 million compared to $22 million in Q4 2024. For 2026, the company guided net sales of $1.185 billion to $1.23 billion and adjusted EBITDA of $315 million to $340 million. CEO Bryan Fairbanks will retire in late April 2026, with COO Adam Zambanini set to become President and CEO.
The Refuge expansion reflects Trex’s broader focus on sustainability and innovation. While the composite decking line is up to 95% recycled, the PVC Refuge line extends the brand’s performance portfolio. By meeting fire‑safety codes and consumer preferences in the Northeast, Trex strengthens its competitive position and supports its goal of capturing new customer bases while maintaining its reputation for high‑performance outdoor living solutions.
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