T. Rowe Price announced a partnership with 55ip, a tax‑smart investment technology platform and a wholly‑owned subsidiary of J.P. Morgan, on April 22, 2026. The collaboration will allow T. Rowe Price advisors to embed 55ip’s custom model solutions into their advisory offerings, giving clients access to more tailored, tax‑efficient investment strategies.
55ip, acquired by J.P. Morgan Asset Management in December 2020, specializes in ActiveTax Technology™ and delivers automated, tax‑efficient portfolio construction. By integrating 55ip’s technology, T. Rowe Price can extend its digital capabilities and provide advisors with a platform that blends its own investment strategies with advanced tax‑optimization tools.
The partnership is part of T. Rowe Price’s broader digital transformation agenda, which has already seen the firm grow its ETFs and alternatives business and expand its model‑portfolio distribution. The firm’s CEO, Rob Sharps, said, “In 2025, we made solid progress across our strategic initiatives. We entered new partnerships to extend our reach and grew our ETFs and alternatives business to position the firm for long‑term success.”
Josh Horesh, Head of U.S. Model Portfolio Distribution, added, “We’re excited to work with 55ip to provide advisors with flexible access to T. Rowe Price strategies that support the creation and implementation of tax‑efficient custom models.” Mike Camp, Head of Client Solutions at 55ip, noted, “The addition of T. Rowe Price to our platform expands the range of asset management options and personalized solutions available to advisors. We believe combining T. Rowe Price’s custom models with 55ip’s tax technology creates a powerful solution that can strengthen advisors’ businesses and improve client outcomes after taxes.”
Model portfolios are a rapidly growing segment of the wealth‑management ecosystem. Cerulli research estimates that outsourced models held more than $2.5 trillion in assets at the end of 2024 and projects growth to over $10 trillion by 2029. Seventy‑five percent of model providers prioritize custom models, and 71 percent of asset managers view them as a major business driver, underscoring the strategic fit of the partnership.
T. Rowe Price’s financial backdrop highlights the timing of the deal. As of December 31, 2025, the firm managed $1.8 trillion in assets under management, while net client outflows reached $25.5 billion in Q4 2025 and $56.9 billion for the full year. Diluted earnings per share were $1.99 in Q4 2025 and $9.24 for the year, reflecting the firm’s ability to generate consistent profitability amid outflows.
The partnership is expected to generate new revenue streams and reinforce T. Rowe Price’s competitive edge in a market that increasingly rewards technology‑enabled advisory services. By offering advisors a seamless way to deploy tax‑efficient custom models, the firm positions itself to capture a growing share of the model‑portfolio market and to deepen client relationships through enhanced personalization.
Analysts have expressed mixed views on T. Rowe Price’s recent performance. While some have issued a “Reduce” recommendation, others have noted the firm’s resilience amid market volatility, indicating that the partnership may help address concerns about competitive positioning and client retention.
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