TransUnion announced the launch of TruLookup for Real Estate, a mobile‑first platform that consolidates property ownership verification, safety checks, and prospecting tools for real‑estate professionals. The platform will debut in early April and will be available through participating associations and brokerages, including the National Association of REALTORS booth at the 2026 AE Institute in Minneapolis.
The new solution is powered by TransUnion’s OneTru platform, which unifies data and analytics across the company’s business lines. By bringing together property ownership data, criminal offense history, fraud risk indicators, and contact verification into a single app, TruLookup addresses the pain points that 48% of REALTORS report need four or more tools to perform safety and contact verification. The platform also incorporates the Forrester survey findings that 57% of REALTORS prioritize property ownership and addresses, 43% prioritize criminal offense history, and 40% focus on fraud risk.
TransUnion’s executive team highlighted the platform’s value. “REALTORS work on the go in a fast‑moving, highly competitive industry. TransUnion’s TruLookup for Real Estate gives them a mobile‑first solution that helps them stay safe and seize opportunities in the moment,” said Melanie Zimmerman, President of TransUnion Risk and Alternative Data Solutions. “TruLookup for Real Estate exemplifies the innovative solutions TransUnion delivers by bringing together our robust and extensive data assets and connected identity in new ways to create tools that solve real customer challenges,” added Mohamed Abdelsadek, Chief Global Solutions Officer.
The launch is part of TransUnion’s broader strategy to expand beyond traditional credit reporting into specialized data solutions. The company’s recent Q4 2025 earnings, announced on February 12, 2026, showed EPS of $1.07 versus the consensus estimate of $1.03 and revenue of $1.17 billion, up 13.0% year‑over‑year and above analyst estimates of $1.13 billion. The earnings beat and revenue growth underscore TransUnion’s ability to monetize its data assets and support the rollout of new platforms such as TruLookup.
The AE Institute, scheduled for March 24‑27, 2026 in Minneapolis, will provide a key launch venue for the platform, allowing real‑estate professionals to experience the mobile‑first solution firsthand. By consolidating multiple data tools into a single, on‑the‑go application, TruLookup aims to improve field efficiency and reduce the need for agents to rely on disparate databases.
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