TransUnion has introduced Digital Business Profile, a new platform that lets small‑business owners update and control their information across more than 80 directories, maps, apps and social media sites from a single portal.
The solution, built on the same technology that powers TransUnion’s Trusted Call Solutions, automatically pushes changes to major search and review sites such as Google, Bing, Apple Maps and Yelp, ensuring listings stay accurate in an AI‑driven search environment.
By adding this product to its suite of non‑credit offerings, TransUnion is broadening its revenue mix beyond traditional credit reporting and targeting the growing small‑business digital‑marketing market, which increasingly relies on consistent online data for customer acquisition and retention.
The platform’s subscription model is designed to be affordable for businesses of all sizes, and TransUnion’s two‑decade experience in managing digital presence positions it to deliver reliable distribution across a wide array of channels.
Research shows that businesses with complete Google Business Profiles are 70% more likely to receive visits and 50% more likely to consider a purchase, underscoring the value of accurate, unified online information for small‑business success.
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