Twilio has announced that it will serve as the exclusive cloud communications partner for the PGA of America through 2028, a deal that will cover 30,000 PGA professionals and millions of golfers worldwide.
The partnership will integrate Twilio’s core platform—including Segment, SendGrid, and Flex—into the PGA’s digital ecosystem. This integration will enable unified member profiles, personalized messaging, and streamlined event and coaching interactions, allowing the PGA to move beyond transactional communications to deep, data‑driven engagement across its entire member base.
PGA of America’s chief technology officer Kevin Scott said, "Today, the PGA of America uses Twilio's communication tools as the backbone for serving our 30,000 members. As we build our centralized, bespoke CRM and lifecycle marketing platform, Twilio's infrastructure and technology will help us move beyond transactional communications, to deep connections with full visibility into each member's lifelong journey in golf." The partnership also grants Twilio prominent brand visibility at major PGA events, including the 2026 Senior PGA Championship, the 2026 PGA Championship, and the 2026 KPMG Women’s PGA Championship.
Twilio’s chief marketing officer Chris Koehler highlighted the strategic fit, stating, "By unifying communications and contextual data, Twilio's platform provides the infrastructure that turns every interaction between PGA Professionals and golfers into a memorable moment. Imagine a golfer receiving a personalized message from their PGA Coach with detailed swing analysis, a tailored practice plan, and a word of encouragement for an upcoming round. That's the kind of seamless, human‑to‑human engagement that builds passionate golfers and lifelong customers." The deal underscores Twilio’s broader push into sports and entertainment, following similar partnerships with AEG and Chelsea FC.
While the financial terms of the agreement remain undisclosed, the partnership signals Twilio’s confidence in scaling its AI‑powered customer experience solutions to large, high‑volume use cases. For the PGA, the collaboration represents a key milestone in its digital transformation, aiming to create a unified, data‑rich journey for every golfer and to deepen engagement across the golf community.
The partnership demonstrates Twilio’s ability to secure high‑profile, high‑impact customer wins that showcase the scalability of its platform and reinforce its positioning as an engagement platform rather than merely a communications API provider. For the PGA, the deal provides a comprehensive, integrated solution that supports its goal of transforming the lifelong journey of golfers through personalized, AI‑driven communication.
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