Twilio has entered into a multi‑year partnership with AEG, the world’s leading sports and live‑entertainment company, to deploy its customer‑engagement platform across Crypto.com Arena, the Los Angeles Kings, and AXS, AEG’s global ticketing platform. The agreement positions Twilio as a founding partner of Crypto.com Arena and the official away‑helmet sponsor of the Kings, giving the company premium brand visibility and access to the venue’s LED signage network.
Under the deal, Twilio will use its Segment, Programmable Messaging, and Verify products to streamline ticket purchase, enhance the in‑venue experience, and enable post‑event communication. The platform will collect and analyze fan data in real time, allowing AEG to deliver personalized, data‑driven interactions—from targeted SMS offers during the game to post‑event surveys that feed back into future event planning.
The partnership marks a strategic expansion for Twilio into the live‑event and professional‑sports sector, a market that has proven highly profitable for the company’s Communications segment. In Q3 2025, Twilio reported revenue of $1.3 billion, up 15% year‑over‑year, and a GAAP operating income of $40.9 million, a turnaround from a loss in Q3 2024. The company’s Communications segment, its primary revenue driver, continued to grow, while the Segment product line added new enterprise customers. Twilio’s full‑year 2025 guidance now projects revenue growth of 12.4%‑12.6% and non‑GAAP operating income of $900‑$910 million, reflecting confidence in sustained demand for its CPaaS and data‑analytics solutions.
CEO Khozema Shipchandler highlighted the partnership as a “key milestone in our strategy to embed Twilio’s platform in high‑traffic, high‑engagement environments.” CFO Aidan Viggiano added that the deal “demonstrates the scalability of our technology and reinforces our commitment to delivering durable growth and margin expansion.”
The deal strengthens Twilio’s competitive position against rivals such as Vonage, MessageBird, and RingCentral by showcasing its ability to deliver integrated, data‑driven fan experiences at scale. By securing brand visibility at a flagship venue and a major NHL franchise, Twilio signals its intent to deepen its presence in the live‑event market, a sector that offers recurring revenue opportunities and cross‑sell potential to its existing Communications customers.
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