Uber has announced a strategic expansion of its food‑delivery service into Austria, Denmark, Finland, Norway, the Czech Republic, Greece, and Romania, with a goal of generating an additional $1 billion in gross bookings over the next three years. The move, disclosed on February 15, 2026, positions Uber to compete directly with Finland‑based Wolt—now owned by DoorDash—in several key markets.
The expansion is driven by Uber’s focus on higher‑margin grocery and retail deliveries, which complement its existing restaurant‑delivery operations. By leveraging its large ride‑hailing customer base and the Uber One membership program, Uber plans to cross‑sell delivery services and increase customer stickiness across its mobility, delivery, and freight platforms. The choice of markets reflects a strategy to tap into regions with growing on‑demand demand and relatively under‑penetrated delivery ecosystems.
Uber’s delivery segment has already shown strong momentum, with a 30% year‑over‑year increase to $4.9 billion in revenue in Q4 2025. The new markets build on that growth trajectory and are expected to accelerate the segment’s contribution to Uber’s overall revenue mix. The $1 billion gross‑booking target aligns with Uber’s broader diversification strategy, aiming to reduce reliance on its core mobility business while improving profitability through higher‑margin verticals.
Management highlighted the strategic fit of the expansion, noting that the new markets will allow Uber to capture higher‑margin grocery and retail deliveries and strengthen cross‑product synergies. The company also announced an agreement to acquire Getir’s delivery business in Turkey, a complementary move that expands Uber’s presence in the region and supports its European growth objectives.
The expansion underscores Uber’s commitment to scaling its delivery platform across Europe, leveraging existing infrastructure and customer relationships to drive growth in new markets while pursuing higher‑margin opportunities.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.