Upland Software unveiled its Text‑to‑Vote feature on March 30, 2026 during the America’s Newspapers Mega‑Conference. The new tool lets publishers run SMS‑based ballots and polls, turning ordinary text‑message traffic into a direct revenue stream for advertisers and a way to deepen audience engagement.
Shawna Weaver, Senior Vice President and General Manager of Audience Engagement, said the feature is “a practical, high‑impact solution that publishers are demanding – simple to deploy, effortless to scale, and immediately revenue‑generating.” Nick Certa, Vice President of Sales and Marketing, added that “Publishers know that mobile‑first engagement is no longer optional; it is essential. Second Street Text‑to‑Vote provides a quick, scalable way to activate audiences on mobile devices and deliver measurable results for advertisers.”
The launch comes as Upland is sharpening its focus on AI‑powered products and operational execution. In its most recent earnings, the company reported Q4 2025 revenue of $49.3 million, a 28% decline driven by divestitures, but achieved an Adjusted EBITDA of $15.3 million (31% margin) and $7.2 million in free cash flow. CEO Sean Nathaniel, who will take the helm on May 1, 2026, has emphasized margin expansion and AI integration as key growth levers.
The Text‑to‑Vote feature targets publishers, media companies, and news organizations that need a mobile‑first engagement solution. By converting text‑message traffic into a monetizable channel, the tool offers publishers a new way to generate revenue while providing advertisers with a high‑impact, data‑rich environment for sponsorships and promotions.
Overall, the launch represents a significant operational milestone for Upland, reinforcing its AI‑driven strategy and expanding its portfolio of revenue‑generating tools for the publishing sector.
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