Upstart Holdings announced on January 21, 2026 that it is expanding its partnership with Rize Credit Union, a member‑owned credit union with more than $1.2 billion in assets, to broaden access to personal loans across California.
Rize has been a partner on Upstart’s Referral Network since May 2024; the new agreement deepens that relationship by integrating Upstart’s AI‑powered lending marketplace into Rize’s digital experience. Qualified applicants who meet Rize’s credit policies receive tailored offers and can complete the application and closing process through a Rize‑branded interface.
The expansion leverages Upstart’s automated underwriting platform, which approves more borrowers at lower rates while maintaining strong credit performance. For Upstart, the deal adds a new channel for loan originations and supports its strategy of scaling the marketplace model and diversifying its borrower base.
Rize’s mission to serve underserved communities aligns with Upstart’s focus on financial inclusion. The partnership gives Rize access to AI‑driven underwriting, enabling it to offer competitive rates to a broader member base while expanding its own loan portfolio.
Jeanine Corpuz, Chief Lending Officer at Rize, said the partnership “advances our mission through scalable, digital lending that meets members at any stage in their financial journey—from prime borrowers through Upstart’s T‑Prime program to underserved households as part of our CDFI efforts.” Michael Lock, Senior Vice President of Lending Partnerships at Upstart, noted that the collaboration “allows Rize to reach more borrowers, grow its loan portfolio, and expand its membership through an all‑digital personal lending experience.”
After the announcement, Upstart’s stock experienced a positive reaction, reflecting investor enthusiasm for the expanded channel. Analysts highlighted the partnership as a positive development but noted that Upstart’s high valuation remains a concern, tempering the overall market sentiment.
The partnership signals Upstart’s continued emphasis on AI‑driven growth and partnership strategy. By adding a new channel in California, Upstart can increase loan originations and diversify revenue streams, while Rize benefits from advanced underwriting technology and a broader member reach. Together, the two firms aim to enhance financial inclusion and drive sustainable growth in the personal‑loan market.
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