United Rentals announced the launch of its AI‑powered Equipment Agent, a digital assistant that lets customers describe jobsite requirements in plain language and receive instant, personalized equipment recommendations, including key specifications such as capacity, reach and terrain limits.
The new tool is integrated with United Rentals’ extensive fleet database, which totals a fleet value of approximately $22.48 billion, and is designed to shorten the research‑to‑reservation cycle. Early adopters report a 70% improvement in finding the right equipment for their projects, a metric that signals significant gains in booking efficiency and customer satisfaction.
The Equipment Agent is part of a broader AI strategy that also includes Manual Assist AI for service technicians, a Business Intelligence Agent built on Snowflake, and telematics integration with Procore. Together, these initiatives aim to embed technology throughout the rental experience, enhance operational leverage, and strengthen United Rentals’ one‑stop‑shop proposition against competitors such as Sunbelt Rentals and Herc Rentals.
Tony Leopold, United Rentals’ Senior Vice President and Chief Technology and Strategy Officer, said the agent “connects United Rentals’ equipment expertise with customers’ needs, replacing traditional search methods with an intuitive chat experience.” The company expects the agent to drive higher fleet utilization and revenue per asset as it scales across its global network.
By launching the Equipment Agent, United Rentals signals its commitment to digital transformation and positions itself to capture a larger share of the growing demand for digital procurement solutions in construction and industrial markets. The initiative underscores the company’s strategy to leverage AI to improve customer experience, operational efficiency, and competitive advantage.
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