U.S. Bank announced that its Avvance point‑of‑sale lending platform will now offer six‑ and seven‑year loan terms, extending the maximum repayment period for home‑improvement financing.
The longer‑term options are designed to support larger home‑improvement projects, giving homeowners greater payment flexibility while allowing contractors and service providers to secure more affordable financing for their customers. The move responds to a trend of homeowners seeking financing for larger projects amid higher interest rates, and it is expected to increase conversion rates for merchants who partner with Avvance.
U.S. Bank’s expansion is part of a broader strategy to deepen its embedded‑financing network. The Avvance platform is now integrated with the Skeps multi‑lender orchestration platform, and the bank has added partners such as KabelSync, Strictly, and United Credit. These collaborations broaden the reach of Avvance to more merchants and customers, enhancing its ability to match borrowers with appropriate financing offers.
"Avvance is designed to integrate wherever merchants and consumers are making decisions. By extending loan terms for home‑improvement purchases, we’re helping merchants tackle affordability challenges head‑on, drive higher conversion, and deliver financing experiences customers can trust," said Emily Hartye, head of U.S. Bank Avvance and Point‑of‑Sale Lending. "Launching U.S. Bank Avvance on the Skeps platform marks an important milestone in expanding high‑quality credit access for our merchants and their customers. U.S. Bank’s national footprint, competitive cost of capital, and expanded loan term options enable us to deliver stronger offer matching and improved outcomes across a wider range of customer needs," added Tushar Srivastava, co‑founder and CEO of Skeps.
The home‑improvement market in 2026 is growing, with a focus on maintenance, repairs, and energy‑efficiency upgrades. Homeowners are cautious about financing due to elevated rates, so solutions that offer flexibility without adding significant debt are in demand. By providing six‑ and seven‑year terms, Avvance aligns with this demand and positions U.S. Bank to capture a larger share of the market for larger, more complex projects.
The expansion is expected to increase loan volume and strengthen U.S. Bank’s competitive position in the home‑improvement lending market. Longer terms may attract borrowers who would otherwise defer projects, and the broader partner network can translate into higher transaction counts and revenue for the bank. Overall, the move signals a strategic focus on expanding embedded financing capabilities and meeting evolving customer needs in a high‑interest‑rate environment.
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