Marriott Vacations Worldwide Corporation announced that Matthew E. Avril will become its new Chief Executive Officer, effective February 16, 2026. Avril, who served as interim President and CEO since November 2025, will continue to sit on the Board of Directors while steering the company’s turnaround strategy.
The company also named Michael A. Flaskey as President and Chief Operating Officer. Flaskey brings more than 25 years of experience in the vacation ownership and hospitality industries, having led Starwood Vacation Ownership and Diamond Resorts International and most recently served as CEO of Hornblower Group. He will oversee all commercial and operational functions and drive the modernization program that underpins the company’s growth plan.
Marriott Vacations Worldwide is pursuing a $150‑200 million annualized Adjusted EBITDA benefit from its modernization initiative. The initiative focuses on technology upgrades, process efficiencies, and portfolio optimization, and is expected to deliver the stated benefit by the end of 2026. The new leadership team is tasked with accelerating cost‑saving measures, enhancing sales execution, and maintaining service quality for the company’s affluent customer base.
Bill Shaw, chairman of the board, said, “Since assuming the interim role, Matt has worked closely with the Board and the Company’s executive leadership team to conduct a comprehensive review of the business, bringing a focused approach to performance along with laying the groundwork for a reset within the organization. He has demonstrated decisive leadership and a strong sense of urgency needed to position us for success.”
Matthew Avril added, “I appreciate the Board’s confidence and the opportunity to join the management team in leading Marriott Vacations Worldwide. We are acting with urgency to strengthen our marketing and sales execution, enhance profitability, and reinforce a performance‑driven culture. Simultaneously, we are implementing greater cost and capital allocation discipline rooted in rigor across the business.”
Michael Flaskey said, “I am thrilled to have the opportunity to implement an industry‑leading strategy alongside the executive leadership team and associates at Marriott Vacations Worldwide that centers on both innovation and execution.”
The leadership change signals a strategic reset aimed at improving operational efficiency and profitability. Avril’s prior role as interim CEO and his industry experience provide continuity, while Flaskey’s operational expertise is expected to accelerate the modernization program. The company’s compensation structure ties both executives’ incentives to long‑term stock performance and Adjusted EBITDA targets, aligning management with shareholder value creation.
The company’s stock has been under pressure, with a decline of more than a third over the past year, but insider buying activity suggests confidence from within. Investors are awaiting the Q4 2025 earnings report on February 25, 2026, which will provide a clearer view of the modernization initiative’s progress and the new leadership’s execution pace.
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