Kyivstar, a subsidiary of VEON Ltd., announced that its Starlink Direct‑to‑Cell satellite connectivity service has crossed the 3 million‑user threshold, representing more than 10 % of the operator’s 4G smartphone subscriber base. The service, launched on November 24 2025, is offered at no cost to all 4G users on Kyivstar’s network and has already enabled the delivery of over 1.2 million SMS messages via satellite.
The rapid uptake underscores the service’s strategic value in Ukraine’s southern and eastern regions, where ground‑based coverage is frequently disrupted by the ongoing conflict. By allowing standard 4G phones to connect directly to satellites, the service provides a reliable fallback channel for both personal and business communications, mitigating the impact of damaged infrastructure and power outages.
From a business perspective, the milestone aligns with VEON’s broader investment strategy in Ukraine, which includes a planned $1 billion spend between 2023 and 2027. The free, high‑penetration offering positions Kyivstar to monetize the platform in the future through premium data and messaging services, while also reinforcing customer loyalty in a high‑risk market. The company plans to extend the service to voice and data in 2026, opening additional revenue streams.
Kaan Terzioğlu, VEON Group CEO and Executive Chairman of Kyivstar, said, “The rapid adoption of Starlink Direct‑to‑Cell services by our subscribers demonstrates the critical importance of enhancing Ukraine’s resilience and our customers’ appreciation for the availability of satellite‑based connectivity.” His comments highlight the strategic priority placed on maintaining uninterrupted communications amid conflict.
The service’s success also reflects Kyivstar’s resilience following a major cyberattack in December 2023 that disrupted services. By diversifying connectivity options, the operator has strengthened its operational robustness. Additionally, Beeline Kazakhstan is testing a similar Starlink Direct‑to‑Cell offering, indicating potential expansion of the technology across VEON’s portfolio.
Looking ahead, Kyivstar’s achievement signals a strong foundation for future monetization and market expansion. The company’s continued investment in satellite technology, coupled with the planned rollout of voice and data services, positions it to capture growing demand for reliable connectivity in high‑risk environments while reinforcing its leadership in Ukraine’s telecommunications market.
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