Veritone announced that its Veritone Data Refinery (VDR) has expanded its supplier network and that the platform processed 22.2 trillion tokens in the second half of 2025, a 3.5‑fold increase over the first half of the year. The expansion adds dozens of new data‑source partners across North America, Europe, and Asia, enabling media, entertainment, and production firms to tokenize proprietary audio, video, and text assets for sale to AI model developers.
The 22.2 trillion‑token milestone builds on earlier achievements, including a 5 trillion‑token benchmark reached in Q2 2025. By converting unstructured content into tokenized datasets, VDR creates a new revenue stream for data‑rich organizations and positions Veritone as a leading platform in the rapidly growing data‑licensing market, which is projected to grow from $7.48 billion in 2026 to $52.41 billion over the next decade.
Financially, VDR has become a key growth engine for Veritone’s enterprise AI strategy. In the third quarter of 2025, VDR bookings exceeded $40 million, and the company’s AI software revenue grew more than 200% year‑over‑year. Management highlighted that the surge in token processing reflects strong demand from hyperscalers for high‑quality, domain‑specific training data, and that the expanded supplier network will accelerate the monetization of proprietary data.
CEO Ryan Steelberg emphasized that VDR “empowers data owners to unlock new revenue streams while protecting their content,” underscoring the platform’s secure, scalable architecture. He also noted that the company is on track to achieve profitability by the second half of 2026, citing disciplined cost management and a growing pipeline of high‑margin AI software contracts.
Analysts view the VDR expansion as a strategic differentiator in the unstructured‑data market. The company’s ability to process massive volumes of tokens and to monetize them through a network of vetted suppliers gives it a competitive edge over rivals that lack a comparable tokenization capability. The expansion also aligns with broader industry trends that treat data as a valuable asset and currency, further supporting Veritone’s long‑term growth prospects.
Overall, the VDR milestone and supplier network expansion signal that Veritone is scaling its core AI platform, capturing new revenue opportunities, and strengthening its position in a high‑growth market. The event is material, timely, and provides critical insight into the company’s execution and future trajectory.
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