Veritone, Inc. has renewed its multi‑year licensing agreement with the U.S. Soccer Federation, extending the company’s role as the sole provider of AI‑powered metadata tagging, search, and e‑commerce capabilities for all audiovisual material from the U.S. Women’s and Men’s National Teams, Youth National Teams, and Extended National Teams.
The renewal expands Veritone’s presence in the sports media market, a sector that is increasingly adopting AI to unlock value from legacy footage. By leveraging its Veritone Digital Media Hub (DMH) platform, the company will help U.S. Soccer identify unauthorized uses and open new revenue streams across social media and other digital channels.
For investors, the deal signals continued traction in Veritone’s content licensing business and adds a high‑profile, long‑term customer to its portfolio. While the announcement does not disclose specific financial terms, the partnership underscores Veritone’s strategy to grow recurring revenue through AI‑enabled media asset management and licensing.
Veritone’s recent financial performance supports the significance of the renewal. In Q3 2025, the company reported revenue of $29.1 million, up 32% year‑over‑year, and raised its Q4 2025 revenue guidance to $33.4–$39.4 million and full‑year 2025 revenue to $109–$115 million. Management has reaffirmed confidence in achieving operating profitability in the latter half of 2026, citing improved cost control and a stronger mix of high‑margin AI software contracts.
The renewal also aligns with Veritone’s broader strategy to monetize legacy content. CEO Ryan Steelberg noted that “as agentic AI compresses SaaS and automates workflows, value shifts to trusted data, governance, and orchestration. Veritone sits at that layer, where we believe enterprise demand and economic value will increasingly concentrate.” Vice President of Sports Media and Commercial Partnerships Craig Caruso added that the extension “enables us to deliver tailored solutions that amplify the value of their content while helping drive incremental revenue through licensing opportunities.”
The deal’s impact on Veritone’s financials is expected to be incremental but meaningful, adding a stable, long‑term revenue stream and reinforcing the company’s position in the growing sports media AI market. The partnership also demonstrates Veritone’s ability to secure high‑profile contracts, which can help attract additional customers and support the company’s path to profitability.
The content on EveryTicker is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.