Veritone, Inc. launched its Veritone Data Marketplace (VDM) on March 10, 2026, offering ethically sourced, multi‑modal datasets for AI training. The platform lets content owners tokenize audio, video, images and text and sell them to hyperscalers and model developers, while providing a streamlined, high‑quality supply chain for data consumers.
The AI training data market is expanding rapidly, and demand for ethically sourced, governed data is a key driver. VDM addresses this need by tokenizing unstructured data into AI‑ready assets through Veritone’s Data Refinery (VDR) and delivering them via a secure, compliant distribution channel. The marketplace is powered by Veritone’s aiWARE platform, which is already used by enterprise customers such as CAA, ESPN, and the NCAA, and is FedRAMP‑authorized and CJIS‑compliant for government use.
The launch is part of Veritone’s broader pivot from ad‑tech to pure‑play enterprise AI software. The company has divested non‑core assets—including the Veritone One media agency in October 2024 for up to $104 million—and is concentrating on its aiWARE platform. VDM is expected to accelerate adoption of aiWARE, diversify revenue, and deepen relationships with both data sellers and buyers in the growing AI training data market.
In Q3 2025, Veritone reported revenue of $29.1 million, up 32% year‑over‑year, driven by strong demand in the Software Products and Services segment, especially VDR‑related software, which grew over 200%. The company posted a non‑GAAP net loss of $5.8 million. Management expects operating profitability in the second half of 2026, citing disciplined cost control and the momentum of its AI‑centric strategy.
CEO Ryan Steelberg said, "AI innovation is entering a new phase where provenance, governance, and quality matter more than raw volume. With Veritone Data Marketplace, rights holders gain a transparent path to monetize their archives, while developers access the clean, rights‑cleared datasets designed to support next‑generation AI." He added that VDM positions Veritone at the layer where enterprise demand and economic value will increasingly concentrate.
The marketplace positions Veritone to capture a share of the rapidly expanding AI data market, leveraging its FedRAMP‑authorized, CJIS‑compliant aiWARE platform to serve government customers. By integrating VDR’s data transformation with VDM’s distribution, Veritone creates an end‑to‑end ecosystem that could drive future revenue and profitability.
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