Via Transportation announced on April 30 2026 that its Addison Orbit microtransit service began operating on April 24 2026, following a soft launch on April 22. The announcement came as the Town of Addison prepared for a May 2 vote on whether to remain a member of Dallas Area Rapid Transit (DART).
Addison Orbit covers the town’s 4.4‑square‑mile area and runs seven days a week from 5 a.m. to midnight. Riders can book trips through the Addison Orbit app or by calling 469‑214‑0940. Adult fares are $3, seniors pay $1.50, children under 12 ride free, and a $6 unlimited daily pass is available. Monthly passes cost $126 for adults and $96 for seniors. Paratransit rides are priced at $3.50 and are available on a separate schedule.
The service is operating on a six‑month trial and currently uses nine vehicles, two of which are dedicated to paratransit. Riders can connect to DART at seven rally points, but must use separate apps for the two systems; DART GoPass integration is not yet available. The trial period allows both Via and the Town of Addison to assess ridership, operational costs, and integration challenges before committing to a longer‑term contract.
Via’s partnership with the Town of Addison represents a strategic expansion of its microtransit portfolio. By offering a local alternative to DART, Addison Orbit could influence the outcome of the upcoming DART withdrawal election and position Via as a key player in the region’s transit ecosystem. The launch also demonstrates Via’s ability to deploy its technology platform in new markets and generate additional revenue streams through fares and passes.
From a business perspective, the Addison Orbit launch adds a new revenue source for Via and provides a testbed for scaling its microtransit model in suburban markets. The service’s pricing structure—$3 adult fare, $1.50 senior fare, and $6 daily pass—aligns with industry benchmarks and offers competitive value against traditional fixed‑route transit. The trial period and limited DART integration allow Via to refine its operations before expanding further.
The launch occurs amid a broader debate in Addison about the cost‑effectiveness of DART membership. With the town’s DART withdrawal vote scheduled for May 2, the Addison Orbit service could become a critical component of the community’s transit strategy, potentially shaping future public transportation policy in the area.
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