Voya Financial announced a partnership with TELUS Health to integrate its Employee Assistance Program (EAP) services with its Group Annual Term Life Insurance offering, expanding Voya’s employee‑benefits platform and bundling mental‑health and wellness resources with life‑insurance coverage.
The partnership builds on Voya’s ongoing digital transformation, which includes platforms such as “myVoyage” and “myHealth&Wealth” that give employees a unified view of financial and health benefits. By adding TELUS Health’s hybrid EAP model—combining digital tools with access to qualified clinicians—Voya can deliver a more comprehensive, technology‑enabled benefits experience.
TELUS Health’s EAP model offers work‑life and family support, financial guidance, identity‑theft consultation, and well‑being coaching. The partnership allows Voya to bundle these services with its life‑insurance products, creating a single, integrated solution that can be sold to employers seeking a unified benefits platform.
"As mental and emotional well‑being continue to play a critical role in employee engagement and productivity, it's essential that we work with service providers who share our commitment to delivering meaningful, trusted support. TELUS Health brings a strong combination of clinical expertise, innovation and accessibility that aligns with our goal of helping employers support their people in impactful ways," said Maleiha Russell, VP, Life and Disability, Voya Financial.
"Employers and insurers are recognizing that mental health plays a critical role in how people show up at work, manage their finances and navigate everyday life. Bringing together Voya's leadership in employee benefits with our experience in mental health and well‑being allows us to expand access to more personalized support and make it easier for people to get the help they need when they need it," said Alan King, SVP, Employer Solutions, TELUS Health.
The partnership is part of Voya’s broader strategy to deepen client relationships and create cross‑sell opportunities across its retirement, investment‑management and employee‑benefits segments. By bundling EAP services with life‑insurance, Voya can enhance client retention and position itself as a one‑stop shop for employers looking for integrated, technology‑enabled benefits solutions.
Industry analysts note that the growing emphasis on mental health and employee well‑being is reshaping the employee‑benefits market. Voya’s move aligns with this trend and signals its commitment to providing holistic, technology‑driven solutions that meet the evolving needs of modern workforces.
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