Western Digital announced the re‑launch of its G‑DRIVE brand on February 19, 2026, consolidating all high‑capacity external storage products for professional content creators under a single identity. The move replaces the former SanDisk Professional branding across desktop drives, portable drives, and multi‑bay RAID systems, positioning G‑DRIVE as a trusted name for photographers, videographers, graphic designers and audio engineers.
The new lineup includes the G‑DRIVE ArmorATD rugged portable drive, the standard G‑DRIVE desktop drive, the G‑DRIVE PROJECT single‑bay Thunderbolt 3 desktop solution, the G‑RAID PROJECT 2 dual‑bay Thunderbolt 3 RAID system, and the transportable G‑RAID SHUTTLE 4 and SHUTTLE 8 arrays. All units are built on enterprise‑class Ultrastar HDDs, delivering the high capacity and reliability that creators demand.
Western Digital’s decision to revive the G‑DRIVE brand reflects a broader strategy to streamline its product portfolio and strengthen brand recognition. By unifying its professional storage offerings under a well‑established name, the company aims to simplify marketing, reduce overlap, and better communicate its value proposition in a market where high capacity and reliability are paramount. The re‑launch also aligns with WD’s transition to a pure‑play HDD company, allowing the firm to focus resources on the growing AI‑driven data center and professional markets that rely on large‑scale, dependable storage.
Darrin Bulik, Director of Product Management, said, "G‑DRIVE has become synonymous with reliable, high‑capacity, high‑performance storage for all creatives and all stages, from enthusiast to professional. By consolidating our content‑creator storage portfolio under this established and trusted brand, we’re honoring that legacy while leveraging WD’s industry‑leading storage innovations to deliver the tools creators need to bring their vision to life."
The re‑launch positions Western Digital to compete more effectively against other professional storage vendors, signals a continued focus on high‑capacity, reliable solutions for AI workloads, and may boost sales in the expanding professional content‑creation segment. Existing SanDisk Professional products will continue to receive full support and warranty coverage, ensuring a smooth transition for current customers.
Overall, the G‑DRIVE revival is a key element of Western Digital’s strategy to simplify its portfolio, reinforce its core HDD focus, and capitalize on the rising demand for large‑scale, dependable storage in both creative and AI‑driven data center environments.
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