Wix.com Ltd. and Intuit Inc. announced an expansion of their partnership that will let Wix users manage their online presence while accessing Intuit’s QuickBooks accounting and tax solutions directly within the Wix platform. The move deepens Wix’s ecosystem and gives small‑business owners a single, integrated environment for both website and financial management.
Wix’s Q4 2025 earnings outlook, released around the same time, projected total revenue between $521 million and $531 million, underscoring the company’s confidence in its growth trajectory. Intuit’s most recent fiscal‑quarter results—reported in August 2025—showed revenue of $3.8 billion and a non‑GAAP diluted EPS of $2.75, with a fiscal‑2026 revenue guidance of $21 billion. The partnership aligns with both companies’ AI‑driven strategies, as Wix’s Base44 platform and Intuit’s AI‑powered QuickBooks tools are positioned to automate routine tasks and deliver data‑driven insights for small businesses.
The integration will allow Wix customers to create, host, and manage a website while simultaneously tracking sales, expenses, and tax filings through QuickBooks. Users will be able to view financial dashboards, generate invoices, and file taxes without leaving the Wix interface, creating a seamless workflow that reduces the need for multiple software subscriptions. This level of integration builds on the existing collaboration between the two firms, which has already enabled basic QuickBooks add‑ons for Wix sites.
"Wix and QuickBooks are intrinsically complementary," said Ilan Shaki, GM of Channels at Wix. "By joining forces, we can provide immense value and deliver a comprehensive end‑to‑end business solution for our shared users. This partnership reflects our shared vision of simplifying business management for users worldwide."
Joshua Hofmann, VP of Global Partner Ecosystems at Intuit QuickBooks, added, "The combined power of Wix’s website builder platform with QuickBooks AI‑powered financial management tools will help businesses be more productive with streamlined workflows, and have access to data‑driven insights that lead to better business decisions that drive overall growth."
The partnership is expected to capture a sizable share of the small‑business market, which includes millions of merchants and service providers that rely on both a web presence and reliable accounting software. By embedding QuickBooks into Wix, both companies aim to increase customer stickiness, attract new users, and reinforce their positions as leaders in the small‑business software ecosystem.
The collaboration also signals a broader industry trend toward integrated, AI‑enhanced platforms that reduce friction for entrepreneurs. With Wix’s AI‑driven design tools and Intuit’s AI‑powered financial insights, the combined offering positions both firms to capitalize on the growing demand for end‑to‑end digital solutions for small businesses.
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