Wix.com Ltd. announced that it had completed the final phase of its modified Dutch auction tender offer, accepting 17,577,250 shares at a price of $92.00 per share. The transaction represents 29.7% of the company’s shares outstanding as of April 1, 2026 and a total purchase cost of approximately $1.617 billion, excluding fees and expenses.
The tender offer began on March 5, 2026 and expired on April 1, 2026. Final results were disclosed on April 3, 2026, confirming that the offer price was set at a premium to the stock’s trading price at the time of expiration.
Wix’s management said the buyback is intended to return value to shareholders while preserving liquidity to fund its AI‑driven growth initiatives, including the development of Wix Harmony and Base44, which are positioned to expand the company’s product portfolio beyond traditional website building.
The company’s Q4 2025 financials provide context for the buyback: revenue reached $524.27 million, up 14% year‑over‑year, and earnings per share were $1.81, beating estimates of $1.36. Segment performance was strong, with Creative Subscriptions revenue up 12%, Business Solutions up 18%, and Partners up 21% year‑over‑year.
CEO Avishai Abrahami said, "2026 marks a defining new chapter for Wix as we enter an era of the internet that is evolving exponentially faster through AI advancements, with Wix Harmony and Base44 leading our roadmap." Nir Zohar, President and Co‑founder, added, "I am very pleased with the outcome of our Dutch auction tender offer, which is enabling us to repurchase nearly 30% of our market capitalization and return meaningful value to investors."
Market reaction to the announcement was tempered by the technical unwinding of tender‑offer flows and broader risk‑off sentiment in high‑multiple software stocks, rather than by a fundamental shift in Wix’s business performance.
Wix has a $2 billion share repurchase program, with the majority of the program slated for completion in 2026. The company also secured a $250 million private placement to support its strategy, underscoring its commitment to maintaining a strong balance sheet while pursuing growth.
In a competitive landscape that increasingly rewards AI capabilities, Wix’s focus on Wix Harmony and Base44 positions it to capture new market share beyond its core website‑building business, while its high valuation reflects investor expectations for continued AI‑driven expansion.
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