Wix.com Ltd. announced that it has launched a Wix app inside the ChatGPT platform, allowing users to create Wix Harmony websites directly within a ChatGPT conversation using text or voice descriptions. The app is built with OpenAI’s Apps SDK and is powered by Wix’s Model Context Protocol, which enables natural‑language interaction with Wix’s backend services.
The resulting sites are production‑ready and include built‑in commerce, scheduling, payments, SEO, and security features. They can be managed through the Wix Business Manager, and the app leverages Wix Harmony’s AI agent, Aria, to refine and customize the site as the user speaks or types. Wix Harmony, unveiled on January 21, 2026, is Wix’s flagship AI‑powered website builder that combines “vibe‑coding” with visual editing.
This launch represents a strategic expansion of Wix’s AI ecosystem and provides a new conversational entry point for both existing and new customers. By embedding its website builder inside ChatGPT, Wix taps into the growing AI‑assistant user base and strengthens its position in the emerging vibe‑coding and AI‑native platform space. The move complements the company’s recent acquisition of Base44, an AI‑powered application‑creation platform, and aligns with Wix’s broader AI strategy to accelerate user acquisition and subscription conversions.
Shahar Talmi, GM of Developer Platform at Wix, said, "With Wix Harmony we've redefined how people can build online, and now we're extending that experience into ChatGPT. By adding another powerful entry point to Wix Harmony, we're making it even easier for anyone to start, run and grow their online presence in the environments they already use every day." Sanj Bhayro, Managing Director EMEA Sales at OpenAI, added, "Wix is a great example of the kind of real‑world value apps can bring into ChatGPT, helping users go from an idea to a live online presence all in one place."
The announcement was well received by investors, with a positive market reaction reflecting confidence in Wix’s AI‑driven growth trajectory and its ability to capture new users through conversational channels. The launch is expected to drive additional traffic and subscription conversions, marking a modest but meaningful step in Wix’s AI‑powered expansion strategy.
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