Wix announced on February 24, 2026 that it has added a new integration that links its Wix Bookings service with Google Search, Google Maps and Google AI Mode. The integration automatically syncs a business’s services, pricing and near‑real‑time availability with Google’s platforms, allowing customers to view and book appointments directly within Google’s search results and maps interface.
The move is designed to reduce friction for service‑based businesses by enabling instant booking options without leaving Google’s experience. Wix said the integration will help businesses capture high‑intent traffic and convert searches into appointments, thereby improving conversion rates for its Wix Bookings customers.
Wix highlighted that the feature is currently available for beauty‑service providers and will expand to additional verticals in the future. The announcement underscores Wix’s strategy to embed its platform deeper into the broader agentic commerce ecosystem and to enhance the value proposition for its service‑based user base.
The integration aligns with the growing trend of agentic commerce, where AI agents facilitate discovery, planning, and purchasing. Google’s Universal Commerce Protocol (UCP) is a foundational element in this shift, and the partnership positions Wix to capture high‑intent traffic within Google’s ecosystem.
Wix’s financial performance remains strong, with a reported revenue of $1.93 billion and a three‑year revenue growth rate of 9.7%. The company also shows healthy profitability, with a net margin of 7.2% and a gross margin of 68.45%. A $2.0 billion share buyback program signals management’s confidence in the stock’s valuation.
Management commentary from Koby Maman, VP, Head of Wix Bookings, emphasized that the integration will reduce operational friction and help businesses scale while maintaining strong client relationships. He noted that AI reshapes how customers search for and compare service providers, and the partnership with Google provides intelligent, connected tools that streamline booking and management.
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