Willis Towers Watson (WTW) announced a partnership with Belfry Software and Kayna to launch a digital insurance program tailored for physical security providers. The program combines WTW’s insurance expertise with Kayna’s embedded‑insurance technology, enabling security companies to obtain coverage directly through the Belfry platform. The integration pre‑fills forms and supports real‑time quoting, streamlining procurement and reducing audit risk for clients.
The new solution allows security operators to access property, general liability, and other coverage categories without leaving the Belfry interface. By automating data capture and quoting, the program accelerates the insurance cycle from days to minutes, addressing a long‑standing pain point for security providers who traditionally face weeks of paperwork and outdated payroll estimates. The partnership also positions WTW to capture a share of the growing embedded‑insurance market, projected to reach USD 482.8 billion by 2032.
This launch fits into a broader trend of embedded insurance, where insurers embed coverage into non‑insurance platforms to deliver seamless customer experiences and new revenue streams. Kayna’s technology is designed to integrate with vertical SaaS solutions, and the security services sector is consolidating around integrated platforms such as Belfry. By partnering with Kayna, WTW can leverage data from these platforms to offer tailored, data‑driven coverage, reinforcing its strategy to expand its Affinity insurance business and deepen its presence in specialized sectors.
"We’re excited to embed coverage seamlessly into the security operator journey," said Paul Lubbers, WTW’s Head of U.S. Affinity. "This is Affinity Insurance 2.0. Insurance at your fingertips, forms derived from the actual key data that informs insurance metrics, and a facilitated process that goes beyond the policy purchase to trigger alerts if coverage level needs to be updated to mitigate risk."
The partnership is expected to drive additional revenue for WTW and strengthen its competitive position in the embedded‑insurance market. By offering a ready‑made solution for security providers, WTW can accelerate quoting, reduce audit risk, and capture a new client base that benefits from the growing demand for integrated security and insurance services. The move also signals WTW’s continued focus on technology‑enabled insurance solutions and its commitment to expanding into vertical markets where data and automation can unlock new value.
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