Xperi announced the launch of the DTS AutoStage Broadcaster Portal Premium tier on April 16, 2026, adding daypart‑level station ranking and near real‑time analytics to its existing radio‑intelligence platform. The premium tier went live the same day and will be demonstrated at the NAB Show in Las Vegas from April 18‑22.
The DTS AutoStage platform is now embedded in more than 16 million vehicles worldwide, delivering over 34 million hours of listening data per month in the U.S. The new tier expands the platform’s capabilities, giving broadcasters granular, near real‑time insights that were previously only available to digital audio platforms.
Xperi’s broader financial picture shows a revenue decline in 2025, with Q4 2025 revenue at $116.5 million versus $122.4 million in Q4 2024, and full‑year 2025 revenue at $448.1 million versus $493.7 million in 2024. The decline was largely attributed to the divestiture of its Perceive business. Despite the revenue dip, Xperi is targeting a doubling of media platform revenue and positive free cash flow in 2026, positioning the new premium tier as a key driver of that growth.
Management highlighted the premium tier’s value: “Our DTS AutoStage Broadcaster Portal Premium opens up a much wider window into listener behavior, delivering intelligence with unprecedented speed and scope for smarter programming, decisions, stronger audience connections and new opportunities for monetization.” The tier’s daypart‑level station ranking and near real‑time analytics are expected to help stations capture a larger share of the broadcast‑radio advertising market, which is projected to reach $29.09‑$31.43 billion in 2026, far above the $17 billion figure cited in the original article.
By expanding its data footprint and enhancing analytics, Xperi aims to compete more effectively with digital audio platforms and strengthen its position in the evolving radio advertising landscape, where programmatic capacity and advanced audience measurement are becoming critical.
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